“Our Culture, Our Voices, Our Vision”

The AFRican is a product of the collaborative efforts of Africans putting their talent, energy, sweat and resources together. Given the relative scarcity (and often one-sided portrayal) of Africans in both mainstream and independent media, we strive to showcase the aspirations, successes and concerns of Africans living in the United States--whether it be the recent continental/island immigrant adjusting to a new socio-political landscape or those with longer historical ties.

The AFRican recognizes that there is a flow from the homeland to the western world as well as a flow back home. We strive to reflect these crosscurrents through feature stories and profiles emphasizing our successes and strengths countering the negative/pathologizing weaknesses overwhelmingly broadcast in most media.

The AFRican maintains a holistic view of Africans living in the United States. It is thus our mission to emphasize the multidimensionality of African life—the diverse cultures, businesses, fashions, entertainment, spirituality, artistry and other forms of self-expression.

The AFRican thus strives to be a leading lifestyle publication that informs, entertains, validates, and celebrates our culture, our voices, our vision.